OUR STORY

Taj Philosophy

Smell Good,

Feel Good,

Look Good!

IT isn't just a Slogan,

IT'S A LIFESTYLE.

Smell Good

represents our

Multitude of

fragrance oils we

have blended; each

to elevate your

spirit& identity.

Feel Good

represents our

healing herbs,

bitters, teas, and

body care essentials

that nurture from

the inside - out.

Look Good

represents the

natural oils and

body butters that

enhance your skin,

glow, and confidence.

Together you get the full

—Taj experience—

a holistic, luxury, lifestyle rooted

in wellness &

self-respect.

FAMILY BUILT THROUGH FAITH & FRAGRANCE

Taj Essentials began long before a store, a logo, or before a brand existed.

It started as a belief — a belief that was built through generations :

When you Smell Good, you Feel Good , & when you Feel Good, you Look Good!!!

Our roots trace back to Islam, where fragrance was more than a scent —

it was a tradition. A sign of respect. A part of faith. A reminder to carry beauty

and dignity wherever you go. That belief was carried across the ocean to

America, into a new land and a new future.

A Family-Built Brand

Shakoor Mintu and Shakina Begum moved to Atlanta in 1998

and started Taj Perfumes by Importing and selling Body

Fragrance oils, Shea Butters, and making Incense.

On October 1st, 2018 Ezaz and Simone Piyas moved to Charlotte, NC

with a dream to bring the Taj Philosophy to the beautiful community of Charlotte. Welcomed with open arms and support from the entire

community displayed the blessings of Allah (The God) upon us.

We continue with those blessings, love and support.

Taj Essentials is a reflection of our family — The Piyas Family.

What started as a small idea in our Apartment has grown into a

movement built on love, unity, and legacy leading into Many Household.

Ezaz and Simone built this brand together with the same principles they teach their children:

Honor your roots.
Work with intention.
Treat people with kindness.
Leave everything better than you found it.

Every product we create carries that same energy — from our fragrance oils to our body butters, teas, and healing herbs. We don’t just sell products. We share wellness, confidence, and tradition all with our LOVE.

A Legacy for the Next Generation

For us, Taj Essentials isn’t just business — It’s generational Wealth.

Our children grow up seeing what love, discipline, and consistency can build.

Everything we create today is laying the foundation for them tomorrow.

The Foundation is not just for the Four kids that Allah have blessed us with.

Its for the Kids and next generation of the Community.

We Created an atmosphere where the youth can come work and earn money, mastering communication skills, encourage their creativity, becoming proficient in Customer Service Skills, and Developing Business Managerial Skills.

All while learning about Islam and building their very own family traditions.

We believe in creating products that uplift our community, represent our culture with pride, and inspire people to bring out the best version of themselves — spiritually, mentally, and physically.

"The Heart" Behind the Name “Taj”

“Taj” means crown: It represents royalty, honor, and elevation.
It is what Shakoor Mintu choose and started the company with for the luxury feel.
It reflects who we are as a family and what we want every customer to feel when they use our products — Crowned, Confident, and At-PEACE.
Taj Essentials is a reminder that you are worthy of self-care, deserving of luxury, and capable of greatness.

Welcome to the Family

Whether you shop once or every other day, when you join Taj Essentials, you become part of our Family. Thank You so For the continued Love and Support See ya Soon!!!

Smell Good. Feel Good. Look Good.

Welcome to Taj Essentials.

Fragrance / Perfume in ISLAM

Praise be to Allah, and blessings and Peace be upon the Messenger of Allah:

Muslim, 2252, narrated from Abu Sa`id al-Khudri that the Prophet (blessings and peace of Allah be upon him) said: “Musk is the best of perfume.”.
Allah's Messenger (ﷺ) said, "A good companion is like a musk seller, who will either give you perfume, allow you to buy some, or at least provide a pleasant smell. A bad companion is like a blacksmith, who might burn your clothes or, at the very least, will expose you to a foul smell."
An-Nasa’i, 3939, narrated that Anas (may Allah be pleased with him) said: The Messenger of Allah (peace and blessings be upon him) said: “Two things of this world have been made dear to me: women and perfume, but my comfort is in prayer.”
The Prophet (peace and blessings be upon him) used to wear a great deal of perfume, and he disliked unpleasant smells, which he found difficult to bear.
as it has an impact on maintaining good health and warding off many kinds of pain and the causes thereof because what it contains is very powerful. (End quote from Zad al-Ma`ad, 4/308)
An-Nawawi (may Allah have mercy on him) said:It is especially recommended for men on Fridays and Eid, when attending gatherings of the Muslims and gatherings of dhikr and knowledge, when wanting to be intimate with one’s wife, and so on. (End quote
It was narrated that `A’ishah (may Allah be pleased with her) said: It is as if I can see the glistening of the perfume in the parting of the Prophet (blessings and peace of Allah be upon him) when he was in ihram. Al-Bukhari and Muslim.
Perfuming oneself with different types of ‘oud and bakhoor (incense) is also part of the Sunnah; that can be done to one’s clothes, under the armpits and the beard.
Muslim, 2254, narrated that Nafi` said: When Ibn ‘Umar perfumed himself with incense, he used aloeswood that was not mixed with anything, or he used camphor that he put with the aloeswood, then he said: This is how the Messenger of Allah (blessings and peace of Allah be upon him) used to perfume himself with incense.
An-Nawawi said: Perfuming oneself as mentioned in the hadith means using perfume and incense to perfume oneself. Regarding aloeswood, al-Asma`i, Abu `Ubayd, and all the linguists who study rare words said that it is a type of ‘oud that is used as incense. End quote.
So matters is for a good smell to emanate from the one who puts on perfume, and for bad smells to dissipate from him, and whatever method is used to achieve that has achieved the purpose of using perfume and is in accordance with the Sunnah.
Hence it is permissible to perfume oneself with any type of perfume, without restricting it to a specific type, because the aim is to achieve a pleasant fragrance, and when that is achieved using any kind of perfume, then one has acted in accordance with the Sunnah.
The Messenger of Allah, peace and blessings be upon him, said, “The parable of the believer who recites the Quran is that of citron, whose fragrance and taste are pleasant. The parable of the believer who does not recite the Quran is that of a date, whose taste is sweet and has no fragrance. The parable of the wicked who recites the Quran is that of basil, whose fragrance is pleasant and taste is bitter. The parable of the wicked who does not recite the Quran is that of a vine, whose taste is bitter and has no fragrance. The parable of good company is that of a seller of musk; he will smell its fragrance even if he does not buy anything. The parable of bad company is that of a blacksmith; he will smell its smoke even if he is not touched by its ashes.” Source: Sunan Abī Dāwūd 4829
Allah knows best.